Entering a new market isn’t just about launching a product. It’s about defining a language, a positioning, and a clear long-term vision.
This is the principle behind the partnership between GO2PRO and AYANA, which was brought on as a strategic partner to support the platform as it officially enters the Italian market and builds its local identity.
GO2PRO chose to debut in Italy at the Yes Cup 2026 – the largest international youth Easter tournament, bringing together over 4,500 young players from 26 countries every year. This wasn’t just a brand presence; it was a true launch showcase, fully aligned with the platform’s core values.
GO2PRO was created to offer young football talents transparent, safe, and merit-based access to sports visibility. Through personal profiles, technical video content, and a qualified network of scouts, certified agents, and youth academies, the platform aims to become a go-to reference for families, clubs, and industry professionals.
The choice of the Yes Cup as the launch event was no accident. The tournament is a real-life meeting point for different cultures, playing styles, and opportunities – perfectly embodying the idea of talent that GO2PRO wants to champion: widespread, international, and grounded in merit.
AYANA supported GO2PRO with strategic marketing management, working on positioning, communications, and event presence with one clear goal: to present the project not as a promise, but as a concrete tool for the youth football ecosystem.
GO2PRO’s entry into Italy marks the start of a new chapter in youth scouting, with the ambition of becoming a structural partner to the industry – one that can responsibly and sustainably support the growth of tomorrow’s talents.
For AYANA, standing alongside GO2PRO means backing a project that puts the athlete, their protection, and their journey front and center. Building value before visibility. And doing it right, from the very first step.
